A creative director designing brand experiences that take you into tomorrow

Drawing on 25 years of brand and digital expertise I design brand experiences for visionary leaders that have measurable impact and ultimately drive growth.

Delivering change-ready brands: Built through experience:

  • Vision design

  • Experience strategy

  • Brand positioning & concept development

  • Creative & art direction

  • Culture & adoption design

  • Visual identity development

  • Workshop facilitation

  • Creative and design leadership.

Mobility, Energy, Engineering, Automotive, Financial services

B2C & B2B.

Sector experience

Project highlights, please get in touch to see detailed case studies, (dickonlangdon@gmail.com)

Work samples

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  • Luxury brand experience

    KLM asked us to use our digital and brand expertise to help them digitise the most ‘attractive luxury lounge in the world’. A place that would become a valuable destination in it’s own right for travellers.

  • Design and creative consultancy

    We worked with the MET Office to assess their creative and design capabilities and produced recommendations for future planning. Enabling them to be more collaborative and integrate human-centered design principles into their working practices, products and services.

  • Foundations for a design system

    In order to align a large team of practitioners we ran workshops arocess KLM and created the fundamentals of a living style guide that allowed the core team to keep working on and develop.

  • Concept car launch in VR

    Skoda asked us to help them tell the story of their concept EV; The Vision E at the Shanghai Motor Show and beyond.

  • Brand campaigns

    Various multimedia brand campaigns with outputs including value propositions, videos and micro-sites.

  • Brand exploration

    We were asked to take the first steps for Deep and create a brand and visual language for an organisation aiming to make human habitation possible underwater

  • Future vision of mobility

    NS, Dutch Railways, asked us to define a future vision of mobility to help their senior management team begin to take the steps needed to meet their customers ever-changing needs

  • Audio-reactive brand experience

    To celebrate the Swingtop and inspire local creativity across Grolsch's global markets, we developed a versatile audio reactive activation platform that enabled seamless brand engagement across bars and events.

  • Digital product finder

    S&P asked us to help their clients find the products for them amidst a large and complex offering. We designed a inuative tool to help them do this.

  • Digitizing crew itineraries

    We were asked to help design an app for KLM Pilots, ground crew and cabin attendants that helps them through their day and ultimately help their customers to have a better journey.

  • Digital in-store experience

    Working with a specialist retail design agency we designed and delivered 2 interactive installations at Johnnie Walker’s first ever retail store, in Madrid.

  • April 2020 – present

    At Six, a B2B brand transformation agency I've spearheaded their transformation into a human-centered brand, culture, and digital product design agency. This involved building integrated teams and processes to deliver seamless experiences across all touchpoints. We crafted impactful brand narratives, fostered a culture of innovation, and developed cutting-edge digital products for clients like S&P Global Platts, Lloyds Bank, bp, Teradata, Deep, and Verto Homes.

  • March 2019 – April 2020

    At Nomensa, a UX design agency, I provided strategic guidance to clients like the Met Office, The Children's Society, and UKRI, enabling them to integrate human-centered design principles into their creative strategies.

  • December 2016 – December 2018

    I directed multidisciplinary teams in the creation of innovative brand experiences, including a VR concept car launch at the Shanghai Motorshow, a future mobility vision for NS with strategic recommendations, and two interactive installations for the Johnnie Walker flagship store opening in Madrid.

  • September 2015 – December 2016

    As the dedicated Creative Lead and Art Director for KLM, I spearheaded the digital transformation of their brand experience. This included the digital design and development of the new luxury "House of KLM" lounge at Schipol, leading art direction for a suite of frontline staff apps (pilots, flight attendants, ground crew), and establishing KLM's comprehensive living digital style guide, defining their new illustration and photographic style in collaboration with brand.

  • November 2014 –July 2015

    Caviar brought me in to build the infrastructure for and lead their transition into an integrated production company. I managed a 12 person digital production team servicing world class agencies.

  • May 2009- October 2014

    I played a pivotal role in establishing Isobar's presence in the Netherlands, contributing to the acquisition and management of both local and retained global accounts. We expanded the agency's service offerings to encompass mobile, web, social, TV, and print. My primary responsibilities involved driving new business development and cultivating strong client relationships. I built and led a high-performing creative team of 9 permanent members, supplemented by a network of skilled freelancers. Prior to this, I also led Isobar's mobile team in London, overseeing the full creative lifecycle for clients. Key clients included Grolsch, BMW, de Bijenkorf, Philips, Opel, Panasonic, Timberland, Vodafone, Chivas, Vauxhall, and Adidas.

Work history

Turbocharging your transformation

“If you connect the dots, make holistic design decisions and think in orchestrated experiences your brand can kick-start any business transformation.”

Some kind words from others

“I’ve worked with Dickon for over 5 years in two separate companies. In both instances he’s been an amazing designer and creative leader, able to help companies shape a more innovative business, manage teams and still go hands-on with the work when it needs doing…. And maybe most important of all, he’s amazing fun to work with!”

— Philip Boven, Director of Customer Experience, Dentsu Creative

“I’ve worked with Dickon for the past five years, initially on client work across brand and digital projects, and more recently on the leadership team at Six. I hugely value the strategic and creative perspective Dickon brings to everything he does. He is able to quickly get to the crux of a challenge, and has the vision to map the way forward. A true creative at heart, he is an ideas person - he seeks inspiration and pushes the status quo. I have hugely valued his work, advice and perspective over the years - and truly hope to stay in touch. Thank you Dickon for always being a trusted soundboard.”

— Sally Gillo, Partner, Six

I’m always working on something outside of work.

At the moment I’m painting a series of artworks inspired by the local landscape.

A bit on the side

Email me at dickonlangdon@gmail.com, or feel free to give me a call if that's easier. +44 07471 158 260.

Are we speaking the same language?